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January 24, 2020

The Valentines Collection | Sweet & Simple

At the beginning of last year, I wrote how I felt like I had really gotten the hang of this store thing.  By mid-December I was already ordering Valentine's inventory - I had this all figured out.  This year I feel like I'm behind on everything.  I have a good excuse for feeling a bit overwhelmed with work that I'll share next week (many of you saw some hints in my Insta stories).  It is a big project that I've been working towards since I quit my real job 16 years ago.  I'm opening a store.  There!  I ruined the surprise.  I am opening up an "in real life" store near our home that I'll use as a creative studio and retail space.  Ah!

The last month has been a little up in the air finalizing the contract, making plans, designing the space, etc. and has sucked up most of my working hours.  With the extra planning and dreaming that has been going on, I've craved simplicity everywhere else.

As I contemplated the Valentine's Collection with my head still buzzing from the Holidays, I kept trying to come up with something extra - maybe a woodblock inspired graphic for the tag, or a antique feeling full color something... and all I could wrap my brain around was a simple pale pink heart.  It was tugging at me.  Keep it simple.  The more I leaned into the idea of keeping Valentine's Day as pure and simple as possible, the more I embraced it.  

After everything that the Holiday season is, Valentine's should be simple - delicious treats wrapped with pretty ribbon and a heart.  I'm also convinced that everything doesn't have to be tinted pink or red and formed into the shape of a heart (though that can be fun, too).  Instead, make your very favorite cookie recipe of all time, spend a cozy afternoon baking and wrapping them with love.  That's it.  No pressure, no obligations, just giving from the heart.  I love Valentine's Day.

Shop the Valentine's Collection, here >

We made this Puppy Cake out of two heart cakes and really simple icing decorations.  The heart nose makes it adorable for Valentine's Day.  I'll share a tutorial soon.

"love" script cupcakes with Dripping Chocolate Icing recipe >

 Heart Cake topped with easy Buttercream Flowers using Floral Tips

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